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Rajesh Rao |
With players like EA, Microsoft Xbox
and Sony Playstation in the Indian market, one could definitely
expect big things from Indian game developers in the time to
come.
At ABAI this year, the discussion by
Rajesh Rao of Dhruva Interactive and Alok Kejriwal of Games2Win on
'Gaming Trend: East vs West' highlighted the current opportunities
and emerging trends in the gaming industry in India.
Taking the first strike, Rajesh began
with his presentation focusing on the types of the games which
include: console games (Xbox, Playstation, Nintendo, etc), PC games,
mobile games and casual games. Said Rajesh, "The console gaming
market is comparatively big worldwide. The next vertical of gaming
which is growing at the fast pace is the casual gaming
section."
|
Alok
Kejriwal |
Using statistics, Rao explained that
revenues of gaming industry worldwide have been more than that of
the film industry. "The revenue of film industry was USD 1.5 billion
in 2005, whereas the gaming industry revenue was USD 28 billion. In
the year 2010, it is expected that the film industry will generate
revenue of USD 10 billion and the gaming industry, USD 43
billion."
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Talking about the production cycle of a
game, Rajesh explained the budget, time and manpower used in
developing a gaming across different platforms. Console games take
18 to 24 months, with a team of 40 to 150 artists whereas a casual
game is developed in 6 to 12 months with 6 to 20 people and a budget
of USD 50K to 600K. In case of mobile games, a game is developed in
6 to 9 months with 5 to 20 artists and a budget of USD 50K to
300K.
"The emerging trend in the gaming
sector is MMOG which is already a rage in Korea and China. Casual
gaming is growing because it targets all age groups and is liked by
kids and grown-ups as well."
Taking the discussion forward, Alok
explained the entrepreneurial side of the gaming business. He
emphasised that apart the animation business, gaming is another
sector which is growing at a fast pace and one should venture into
this business also.
Talking about some of his company's
games, Alok said, "Games like Bombay Taxi, Make me up and The Great Indian marriage are some of the games liked not
only by Indians but also by gamers in other countries. Rather, India
plays a very small role in getting traffic to our site, with a
figure of 8 per cent."
He concluded by saying, "Casual games
are fun but serious business with low investment, high returns and
low risk involved. In the time to come, it is expected to grow in a
big way, with a number of people getting into the
business."
money.sharma@animationxpress.com |