afaqs! news bureau | afaqs! | New Delhi, July 14, 2008

Games2Win.com, an online gaming company, has introduced an online games ad network called InviziAds.com. InviziAds.com will enable advertisers to reach their target audience using in-game advertising and allow flash game developers across the globe to monetise their games through ads. It tries to cash in on the viral nature of online flash games, which can be easily copied or shared from one portal to another without any authorisation or benefit to the original game developer.

Explaining the reason for the launch of InviziAds.com, Alok Kejriwal, founder and chief executive officer, Games2Win.com, says, “About a year ago, Games2win discovered that once game developers published their games on our site, thousands of other sites would copy and paste these games on their own sites. Although this resulted in massive distribution for the game developers, they got no revenue benefit. The quest to capture this large economic gap led to the creation of InviziAds.”

Alok Kejriwal

Kejriwal adds, “With InviziAds.com, game developers can earn money even when their games are copied and published on other sites apart from Games2Win.com. Game developers will get a special software programming code called ad code, which they have to embed inside the original software program code of the game. This ad code will enable a game to carry ads at various locations within it.”

When the games are on Games2win.com, no ads will appear, but if a user copies them and publishes them on any other site, the games will display ads. Game developers can control ads and even track where their games have been copied or published. They can switch on or off ads in their games on a particular site.

Games2Win.com is roping in advertisers across various regions in the world, but Kejriwal is not ready to reveal the names of the advertisers who have already joined the network. Around 120 game developers have already joined the online games ad network. More than 2,000 online game sites across 150 countries are already playing InviziAds.

On revenue sharing, Kejriwal says, “Advertisers will be charged for the ads and 50 per cent of the revenue earned through advertising will be shared with the game developers.”

According to comScore data (June 2008), 415 million people play online games all over the world.

© 2008 afaqs!
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